Team

Founder-led, hands-on.

Bannermedia is a small, deliberately founder-led company. The principal works hands-on across product, code, infrastructure, and editorial. We bring in collaborators on engagement-by-engagement terms, not as headcount, so the people on every project are chosen for the work itself.

Software engineer, editorial publisher, infrastructure operator. Working out of London.

Founder of Bannermedia since 2021. Previously co-founder and CTO of Dinghy (2017–2021), an insurtech that built flexible business insurance for the UK's self-employed, backed by Balderton Capital and acquired by Kingsbridge in 2021. Featured in TechCrunch, Forbes, and Insurance Business Magazine.

Edward's instinct is product before process: ship what paying customers stay with, then keep it shipping. He values repeatable delivery, customer advocacy, and the kind of long-horizon investment that compounds over years rather than quarters. He embraces AI fully and applies it deliberately: a multiplier across product, infrastructure, and editorial, never a substitute for judgment. He currently directs Bannermedia's two arms across publishing, civic data, productivity, and editorial.

Engagement enquiries through wroughtwith.ai. Programme partnerships and press at hello@bannermedia.ltd.